Free shipping this month — one shirt, one month of mentoring
Virtue tees — one word. That's the whole shirt.
Love
Shop the list228 ancient virtues. One word at a time.
Shop by Virtue
Three collections, one habit: naming the thing you're working on.
30 virtues · ships today
Core
The everyday thirty. Patience. Courage. Presence. One word, centered, on a shirt that gets you through the week.
Shop now
Editorial calendar · notify me
Deep List
The long 168. Rarer words for harder seasons — released in numbered drops through the year.
See what's coming
Closed drops · gone for good
Desert Fathers
Fifteen severe ascetic practices, printed in cheerful pastels. Yes, that's the point. Each drop sells once and closes forever.
See the closed drops
Two Virtues for $60
One for you, one for someone who needs patience right now.
The whole idea, at a glance
One wardrobe, one vocabulary. The whole system — shirts, tags, packaging, the 228 — on one board.
Our biggest effect
One shirt. One month of mentoring.
Ten percent of every order goes to Second Step mentoring for kids in our ZIP codes. Not someday — quarterly receipts, published, down to the dollar.
$3.40
of every shirt, to Second Step
10%
of revenue, conservatively
1 month
of mentoring per shirt sold
See the receipts